Intelligent CTV Infrastructure

for Automating Direct Sales

Upstream makes direct media transactions as easy as programmatic

Execute deals

Execute Deals Faster

No more manual entries in ad servers, or back-and-forth of manual IOs.

Scale

Scale Efficiently

Upstream removes SSP fees, and saves time for your ad operations team.

Eliminate Errors

Eliminate Errors

Get rid of error-prone manual systems like spreadsheets and emails.

Upstream is Integrated with Premium Publishers

Tubi
Disney+
NBCU
Paramount+
Discovery +
CNN
Pluto
ESPN
Peacock
Hulu
Tubi
Disney+
NBCU
Paramount+
Discovery +
CNN
Pluto
ESPN
Peacock
Hulu

"The industry has needed a modern approach to direct sales. Automation that reduces operational friction while preserving the value of direct relationships is key to how premium publishers scale. Upstream is helping move the ecosystem forward."

Michael Reidy, SVP SMB Growth, Advertising & Partnerships, NBCUniversal

“We partnered with Upstream because they understand automation shouldn’t mean commoditization. Upstream preserves Tubi’s premium positioning and direct relationships, reducing friction and helping brands connect with our 100+ million monthly active users.”

Peter Graseck, Senior Vice President of Sales, Tubi

“Upstream’s technology delivers significant value, and the platform's evolution to enable direct sales automation is a key advancement to reduce operational complexities and drive greater long-term efficiency."

David Futterman, VP, Paramount Advertising

“As an organization we have embraced efficiency and automation, and we are excited to partner on Upstream. We value our partnership with Tatari and have seen strong results thus far."

Marisa Crocker, VP of Programmatic Operations and Partnerships, Warner Bros Discovery