About Upstream TV

Upstream automates and maximizes efficiency for direct-sold campaigns, helping publishers reduce operational overhead while maximizing revenue transparency. Along with Tatari and Vault, Upstream is part of the Infra TV family of companies, collectively focused on the mission of modernizing infrastructure for TV advertising.

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Our Story

Upstream, an Infra TV company, builds intelligent infrastructure to help publishers make direct CTV sales easier and more profitable.

Upstream and its sister companies, Tatari and Vault, have the shared mission of modernizing infrastructure for TV Advertising.

Upstream is revolutionizing how media buyers and sellers interact, eliminating ad-tech intermediaries that don't add value.