About Upstream TV

Upstream automates direct-sold and programmatic campaigns, reducing operational overhead and improving revenue transparency.

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Our Story

Upstream, an Infra TV company, builds intelligent infrastructure that helps publishers sell CTV more profitably and advertisers buy it more efficiently.

Along with Tatari and Vault, Upstream is part of the Infra TV family of companies, which share one mission: modernizing the infrastructure of TV advertising.

Upstream is changing how media buyers and sellers work together by cutting out ad-tech intermediaries that don't add value.