
This guidebook takes a granular look at:
CTV Ecosystem: CTV vs OTT, Publishers, App Categories, Operation Systems
Supply Chain Management: Components, Auctions, Integration Types, Buying Models, Programmatic Deals
CTV Inventory Monetization: Monetization Models, Measuring Results, Optimization Practices
Download all the insights today to maximize your revenue and fulfill the potential of your CTV ad inventory.
Agencies like Dentsu and WPP exiting OpenPath expose the cracks in The Trade Desk's programmatic CTV platform and highlight the importance and need for direct sales automation, which represents the next phase of CTV buying and why we launched Upstream.
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TV buyers have long relied on Direct IO or Programmatic Guaranteed to access premium streaming inventory, each with trade-offs in cost, transparency, and automation. Tatari’s Upstream introduces a new approach designed to combine the strengths of both.
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This blog examines the significant "AdTech tax" in Connected TV advertising, advocating for Tatari's direct integration with publishers to bypass hidden fees, resulting in substantial cost savings and enhanced transparency.
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