CTV Ad Monetization Guidebook
This guidebook takes a granular look at:
CTV Ecosystem: CTV vs OTT, Publishers, App Categories, Operation Systems
Supply Chain Management: Components, Auctions, Integration Types, Buying Models, Programmatic Deals
CTV Inventory Monetization: Monetization Models, Measuring Results, Optimization Practices
Download all the insights today to maximize your revenue and fulfill the potential of your CTV ad inventory.
Related
What the OpenPath Fallout Reveals About CTV Buying
Agencies like Dentsu and WPP exiting OpenPath expose the cracks in The Trade Desk's programmatic CTV platform and highlight the importance and need for direct sales automation, which represents the next phase of CTV buying and why we launched Upstream.
Read more
Why You Should Look into Addressable TV Advertising
Addressable advertising is one of the noteworthy trends that emerged relatively recently but appears to have already won over all the parties involved in broadcast TV and CTV marketing.
Read more
CTV Programmatic Buying 101
As more viewers join the CTV community, more advertising solutions are popping up. Programmatic is no longer a novelty here. In fact, it’s one of the fastest-growing sections technology-wise in the entire field. Some platforms even offer artificial intelligence buying! So let’s have a look at how (and why) this all works.
Read more