Resources

Listen: Programmatic is Only Part of the CTV Ad Story

Tatari’s CEO, Philip Inghelbrecht, joined the Next in Media podcast to talk about the evolving structure of the CTV market and why programmatic may not be the whole story. From where premium inventory actually lives to how automation and AI are being applied in practical ways, he offers a candid look at what’s hype and what’s real in CTV advertising.

How Tech Providers Prevent CTV Ad Fraud by Filtering Out Invalid Traffic

In this post, we'll dig into what publishers and advertisers need to know about IVT, particularly within the growing CTV space.

Ad Tech Companies Are Back in Cannes, Are You?

In 2022, for the first time since the pandemic, the Cannes Marketing Festival returns to France’s coastline for a celebration of Sustainability; Diversity, Equity, and Inclusion; Data and Technology; Brand Creativity and Effectiveness; Talent, and Business Transformation.

Origins and Pioneers of AdTech: 1990s-2010

When the first ad ever came out, marketers and customers were excited by the new technology in the world of advertising. TV and advertising technology is already changing by the minute, giving room for even more rapid innovations in the coming years. However, in order to prepare for the future, it is important to take some time to explore some key milestones in the history of digital advertising.

What’s to Come in Ad Tech M&A in 2022 and Beyond?

As CTV remains one of the hottest sectors for M&A, Daniel Elad, chief strategy officer at TheViewPoint (which was itself yesterday acquired by Tatari) shares his opinion on the underlying trends and makes forecasts for the market dynamics in the years to come.

Data-Driven TV: the Future of Television or an Unrealistic Concept?

Data-driven technologies provide substantial benefits for targeting that increase ad effectiveness while decreasing spending at the same time. To put it briefly, it’s just generally better than traditional linear TV advertising for all parties involved.

Header Bidding Explained in Detail

So, what is header bidding all about? With this automated auction technology, publishers always know how to sell advertising inventory for the best price possible. This technique is popular, but not so many CTV publishers have mastered it. That is why we suggest taking a look at this article to know how header bidding works.

TheViewPoint Integrates with BidSwitch for Streamlined Access to the Global Programmatic Demand Ecosystem

TheViewPoint, video ad monetization platform for CTV/OTT publishers, partnered with BidSwitch, an infrastructure-level technology that facilitates trading connectivity for more than 300 demand- and supply-side platforms through a single integration.

What Is Ads.txt and Can It Prevent Fraud in Programmatic Advertising?

Ads.txt was released by the International Advertising Bureau (IAB) Tech Lab in 2017 with the aim of preventing different types of fraudulent actions, such as domain spoofing and inventory arbitrage. It helps make the supply chain of online advertising clearer and more transparent as well as making things more complicated for fraudsters looking to sell inventory stolen from media buyers and publishers. In December 2020 IAB Tech Lab released ads.txt for connected TV because the complex CTV market required more transparency in cooperation between media buyers and publishers.

DSP vs SSP: the Difference between CTV Advertising Platforms

On CTV there are two main ad management platforms: DSPs and SSPs. Advertisers that are not familiar with the technical side of the business often get confused between these two. So let’s take a look at the main differences between DSP and SSP platforms, and try to understand why the formulation “SSP vs DSP” makes no sense at all.