Resources

Moving Upstream: Our Evolution to Direct Sales Automation

TheViewPoint is now Upstream—and it’s redefining how CTV publishers scale direct revenue. By automating direct-sold campaigns at the ad server level, Upstream eliminates operational bottlenecks while preserving the premium power of direct relationships.

Header Bidding Explained in Detail

So, what is header bidding all about? With this automated auction technology, publishers always know how to sell advertising inventory for the best price possible. This technique is popular, but not so many CTV publishers have mastered it. That is why we suggest taking a look at this article to know how header bidding works.

TheViewPoint Integrates with BidSwitch for Streamlined Access to the Global Programmatic Demand Ecosystem

TheViewPoint, video ad monetization platform for CTV/OTT publishers, partnered with BidSwitch, an infrastructure-level technology that facilitates trading connectivity for more than 300 demand- and supply-side platforms through a single integration.

How to Make Sure Your CTV Inventory is in the Right Hands

Despite relations between advertisers and publishers having their moments, both parties go above and beyond in their troubleshooting techniques to make them work. A real breakthrough in this area belongs to private marketplaces and direct deals, which laid the first stones of path optimization. Yet, it was only with the introduction of the header bidding technology when relationships between publishers and advertisers were taken to the next level. New Demand Path Optimization (DPO) methods address transparency with great commitment. However, in order to widely adopt them, publishers do need some reassurance.

CTV – Advertising’s Much-Needed Silver Lining: Q&A with Daniel Elad, TheViewPoint

In this exclusive Q&A with ExchangeWire, Daniel Elad, chief strategy officer at TheViewPoint, discusses the current state of the video publisher scene and how technology can help brands recover from COVID and grasp the opportunities provided by CTV.