Resources

Watch: Why Premium CTV Inventory isn’t in Programmatic

Watch our recap from Marketecture Live featuring leaders from Tatari, NBCUniversal, and WBD discussing why much of premium CTV inventory never enters programmatic and what advertisers and media buyers can do to drive real reach and impact.

Programmatic Guaranteed vs. Upstream: What's the Difference?

TV buyers have long relied on Direct IO or Programmatic Guaranteed to access premium streaming inventory, each with trade-offs in cost, transparency, and automation. Tatari’s Upstream introduces a new approach designed to combine the strengths of both.

Listen: Programmatic is Only Part of the CTV Ad Story

Tatari’s CEO, Philip Inghelbrecht, joined the Next in Media podcast to talk about the evolving structure of the CTV market and why programmatic may not be the whole story. From where premium inventory actually lives to how automation and AI are being applied in practical ways, he offers a candid look at what’s hype and what’s real in CTV advertising.

What the OpenPath Fallout Reveals About CTV Buying

Agencies like Dentsu and WPP exiting OpenPath expose the cracks in The Trade Desk's programmatic CTV platform and highlight the importance and need for direct sales automation, which represents the next phase of CTV buying and why we launched Upstream.

Moving Upstream: Our Evolution to Direct Sales Automation

TheViewPoint is now Upstream—and it’s redefining how CTV publishers scale direct revenue. By automating direct-sold campaigns at the ad server level, Upstream eliminates operational bottlenecks while preserving the premium power of direct relationships.

Programmatic TV Tax Day is Not Just April 15. It's Every Day

This blog examines the significant "AdTech tax" in Connected TV advertising, advocating for Tatari's direct integration with publishers to bypass hidden fees, resulting in substantial cost savings and enhanced transparency.

International Women's Day 2024: #InspireInclusion

In recognition of International Women's Day, this blog post shares how a few of the women at Tatari and TheViewPoint #InspireInclusion.

TheViewPoint Integrates with FreeWheel

Our integration with FreeWheel will help streaming publishers process Direct IOs with the speed and automation of Programmatic.

CTV Ad Monetization Guidebook

This white paper takes a granular look at the CTV ecosystem, supply chain, and inventory monetization models.

International Women's Day 2023: Embrace Equity

In honor of International Women's Day, let's take a look at how a few Tatari women #EmbraceEquity.