Resources

Watch: Why Premium CTV Inventory isn’t in Programmatic

Watch our recap from Marketecture Live featuring leaders from Tatari, NBCUniversal, and WBD discussing why much of premium CTV inventory never enters programmatic and what advertisers and media buyers can do to drive real reach and impact.

Programmatic Guaranteed vs. Upstream: What's the Difference?

TV buyers have long relied on Direct IO or Programmatic Guaranteed to access premium streaming inventory, each with trade-offs in cost, transparency, and automation. Tatari’s Upstream introduces a new approach designed to combine the strengths of both.

Listen: Programmatic is Only Part of the CTV Ad Story

Tatari’s CEO, Philip Inghelbrecht, joined the Next in Media podcast to talk about the evolving structure of the CTV market and why programmatic may not be the whole story. From where premium inventory actually lives to how automation and AI are being applied in practical ways, he offers a candid look at what’s hype and what’s real in CTV advertising.

What the OpenPath Fallout Reveals About the State of CTV Media Buying

Agencies like Dentsu and WPP exiting OpenPath expose the cracks in The Trade Desk's programmatic CTV platform and highlight the importance and need for direct sales automation, which represents the next phase of CTV buying and why we launched Upstream.

Programmatic TV Tax Day is Not Just April 15. It's Every Day

This blog examines the significant "AdTech tax" in Connected TV advertising, advocating for Tatari's direct integration with publishers to bypass hidden fees, resulting in substantial cost savings and enhanced transparency.

TheViewPoint Integrates with FreeWheel

Our integration with FreeWheel will help streaming publishers process Direct IOs with the speed and automation of Programmatic.

Tatari Acquires TheViewPoint

Tatari has acquired TheViewPoint, a CTV monetization platform for publishers. This is part of Tatari’s long-term vision for a clean and more direct CTV supply path for outcome-driven TV advertisers.

Video Industry and Content Trends You Should Get Excited About in 2022

In 2021 the average American spent 80 minutes per day watching CTV content, an increase of nearly 9% compared with 2020, as mentioned in this eMarketer report, and even more growth is forecast for 2022. The market is growing and as it expands so too will the financial opportunities, with CTV accounting for 10% of tidal display programmatic spending in the US. Where there is financial opportunity, innovation inevitably follows and the huge shift towards streaming over traditional TV means there are new opportunities for advertisers. Let’s take a look at some of the most exciting.

TheViewPoint Integrates with BidSwitch for Streamlined Access to the Global Programmatic Demand Ecosystem

TheViewPoint, video ad monetization platform for CTV/OTT publishers, partnered with BidSwitch, an infrastructure-level technology that facilitates trading connectivity for more than 300 demand- and supply-side platforms through a single integration.

TheViewPoint Partners with Stirista to Unlock the Power of Connected TV

TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, today announced a new partnership with Stirista, the leader in data-driven SaaS marketing solutions in providing premium programmatic CTV inventory.